A Guide to Reasonableness Right Before a Holiday Designed to Make You Unreasonable

It is a well reported fact that Thanksgiving was an invented national holiday to promote consumer spending. It was twin-birthed into the USA calendar alongside Black Friday. A presidential committee reasoned: we need people to buy more stuff because we’ve invented ways of producing more of it, but people don’t believe they need more just because we can make more. Let’s make them believe they need more.

A marketing committee later created Cyber Monday. They reasoned: you’re back at your desk, at a place where internet connectivity is good (the office), and you would rather be shopping than working.

Instead of following the herd, know that sales are just arbitrary numbers no different than original prices, and that health and fitness are another equally viable way to get a hit of dopamine tomorrow.

HERE is an incredibly well-done article that breaks down the science for how to lose weight.

The author has also created an article HERE on optimal sleep, and intermittent fasting, for losing weight as well.

A final note: please stop talking about Thanksgiving already, you look like Lemmings.

Jessica Higgins, JD MBA BB is a highly credentialed and experienced business growth consultant who has consulted seven of the Fortune 100 companies. She gets involved in unique opportunities at the crossroads of finance, technology, and marketing to create innovative growth. She holds investment and advisory positions in a portfolio of companies and is a published author who writes about her business and personal passions. Her first book, The 10 Essential Business Communications Skills, released at #1 on Amazon New Releases for Communication and Behavior Skills. She lives in Charleston, SC and occasionally in Miami and San Diego.

Her growth accelerator, The Research and Innovation Institute, can be found HERE.

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