in2win Blockchain Summit!
Jessica is in St. Petersburg Florida today, hosting in2win Blockchain Summit on behalf of company Priatek, a partnership with Digits.io.
Priatek is a leading gamification company that is on a mission to reinvent advertising. Their gamification system is driving conversions of 30-50%, and every single person who plays wins a prize on their gaming kiosks, or application. They are planning on giving away $1M per year for free to gamers.
The company has decided to bring their technology onto the blockchain and give away cryptocurrency as one of their free prizes. Priatek will be dropping in2win kiosks onto the streets of NYC in September, where anyone will be able to play to win prizes, and cryptocurrency. The technology will then roll out across the United States.
Their celebrity lineup of Advisors and Team are in attendance today, including infamous crypto advocate Charlie Shrem, Jon Najarian of CNBC, Brian Feinberg of Etheralabs, and Priatek's President, Milind Bharvirkar, creator of the original PGA Tour game.
Jessica is pleased to be involved with this company, and sees it as a clear win for advertisers, consumers and an amazing way to drive adoption to the crypto markets.
Jessica Higgins, JD MBA BB is a researcher, consultant and marketing communications professional. Her research and publications help executives and everyday people better understand the impacts of emerging cultural trends. She holds executive and board positions in companies in technology, consulting and the arts. Her book, 10 Skills for Effective Business Communication: Practical Strategies from the World's Greatest Leaders is available on Amazon HERE.