Jessica Higgins, JD MBA is a highly credentialed and experienced business growth consultant. She gets involved in unique opportunities at the crossroads of finance, technology, and marketing to create innovative growth. She holds investment and advisory positions in a portfolio of companies and is a published author who writes about her business and personal passions. Her first book, The 10 Essential Business Communications Skills, released at #1 on Amazon New Releases for Communication and Behavior Skills. She has given keynote speeches on topics ranging from culture to emergent technologies. in addition to her graduate degrees in law and business, and her undergraduate degrees in behavioral psychology and political science, She Holds certifications in operations management, operations design and behavioral design. she lives in Miami, FL, San Diego, CA and Washington, DC.

For speaking engagements, interviews and other inquiries please contact her publicist, Kat Fleischman, at kathfleisch@gmail.com. 

Check In With Yourself Each Month! Here's Why:

Check In With Yourself Each Month! Here's Why:

Everyone is so obsessed with purpose.

Feel like you need one? Well, you probably don’t.

The news from startup land will convince you that finding your purpose is the key to success. Well, my research and anecdotal evidence notes that this is a fallacy. After watching various attorney friends leave high-paying jobs to become yoga instructors, I repeatedly find myself face palming this purpose obsession.

Here’s the truth: find what you are good at. Do that thing. That’s a cause. It’s different than a why.

People who want to be told what to do need a why. Those who are smart enough to be driven need a cause, and there is a difference.

In finance we call this a competitive edge. We find a tiny little advantage and we leverage it to squeeze as many dollars out as we possibly can until the monster of time catches up and others realize it too.

Do this with you. Don’t follow your dreams, follow what you’re good at. I’m sorry if this isn’t what you would like to hear. For example, I happen to absolutely love pilates. I’ve even gotten multiple teaching opportunities.

And if I had taken them I wouldn’t be able to give my family and myself the life we had always dreamed.

There is what you are good at, and what you love. Keep the loves as hobbies and your competitive advantages as separate. Those rare opportunities you have to exploit the competitive advantages you have, those are the things you were meant to do.

There is nothing wrong with a passion project. Just take note. Be your best. Carry on.

This will lead to a happy life.

On Empathy:

On Empathy:

Forbes List of Marketing Thought Leaders

Forbes List of Marketing Thought Leaders