The Big Lie About Startups

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Jeff Bussgang over at Harvard Business School wrote a book about how to join a startup.

His reasoning: to help you find a job with a purpose.
All respect, but no.

A company with a purpose can be a lipstick manufacturer. It can be a billion dollar software company. The struggle of growth isn’t where “a job with a purpose” is created.

Finding that purpose. Experiencing it at work. Aligning to it. As a team.

We can create this anywhere.

No need to run away to Startup Land. It’s all culture.

Jessica Higgins is Chief Operating Officer of Gapingvoid Culture Design Group, a team of inspired individuals based in Miami, Florida, with clients worldwide, including Microsoft, Zappos, Roche, Pfizer, L'Oreal and many others. She and her team deliberately design end-to-end culture solutions that help people connect emotionally to their organization's most important outcomes. She works in healthcare, Pharma, finance, higher education, governments and Fortune 500 corporations. She is a public speaker, strategist and published author in the future of healthcare. She holds a Juris Doctor in Law, A Masters in Business Management, and a Black Belt in Lean Six Sigma with specialty in Design for Six Sigma.